About us

Profile and Competencies

Business development for technical B2B companies

Appreciated as an inspiring and reliable advisor

Why? Because of a proven track record:

More than 30 years of professional experience in industry and technology, especially in the information technology, automotive electronics and mobile communications sectors
Tasks and responsibilities in global corporations as well as medium-sized companies
Leadership skills up to executive management level
Specialist competencies in product management, marketing, communications, sales as well as in commercial areas and human resources
Since 2004 successful and recognized as a freelance management consultant focussed on management and marketing.

Cooperation at eye level

Every customer is unique. You too! Therefore, you determine the goals and scope of our services with your requirements. I tailor my offer to that. From finding a strategy to implementing the defined measures, it is decided whether other service providers will be called in on a case-by-case basis.

I listen to you, think along with you and think ahead before I act in consultation with you. Just as your sparring partner.

Let's begin our conversation!

“You are welcome to name us as personal references in consultation. Many thanks for your dedicated work.”

Managing director and CFO of a medium-sized engineering group of companies

"Know-how, standing and empathy in personal union - such people are needed in change projects. We have full confidence.”

Member of the management team of an automotive supplier

Competencies and fields of application

From strategy to implementation

Interim management up to the management level
Accompanying change processes - corporate change management in reorganization, outsourcing of business areas, takeover, post-merger integration, management buy-out or insolvency
Strategic marketing for B2B companies | Product portfolio, markets, sales channels, communications
Market launch of innovative products, product marketing
Establishment of technology and marketing cooperations, partner and channel management
Management of events, e.g. planning and implementation of trade fair appearances and customer days
Consolidated content marketing across all media
Corporate communications - internal and external | Press work and public relations
Concepts, organization and implementation of workshops and training courses

Personal strengths

Technical understanding, empathy and quick familiarization with new contexts

Strategic, entrepreneurial thinking paired with a hands-on mentality
Good feeling for current and upcoming market situations: trends, competition, customer needs
Innovative product and marketing ideas with an eye for what is realistically feasible
Bridging the gap between technology and users / commercialization
At home in processes at global corporations as well as in medium-sized companies
Open, goal-oriented leadership of project teams
Loyal dealings with customers and suppliers of my customers and clients
Intercultural skills, especially USA and Western Europe

My education

and further trainings

Leadership + Soft Skills

Employee management and leadership skills
Bull Management Seminars: International Executive Management (ESSEC 1997)
Project management
Negotiation, communications and presentation techniques
Sales methods | Consultative Selling
Corporate Culture Change Management

Marketing + Communications

Content Management Systeme (TYPO3, Joomla, contenido, contao u.a.)
Content Marketing
SEO search engine optimization
Social Media | XING, LinkedIn, facebook, Hootsuite
Design Thinking methods
Photoshop and many other tools
Bull Management Seminars: International Marketing (HEC 1992)

Data Privacy Protection

Specialist for data protection certified by DEKRA (July 2016 to July 2022)
EU-DSGVO
Customer data + data protection (IHK)

Information Technology + Telecommunications

Operating Systems | Windows, Unix, proprietary OS
Software architectures and programming
Network architectures | IT, TK, automotive mobile
Communication technologies (voice, data)
Learning algorithms (AI)
Various software applications (CAD, etc.) - carry out training courses
Usability / interfaces (HMI / MMI)
Search engine technologies based on neural networks

Studies at universities

Engineering with German degree Diplom-Ingenieur
Postgraduate studies (1 semester) industrial engineering

Seminars, workshops, webinars

Digitalization
Storyboards, Story Telling
Lead Generierung
User Experiences

In addition, a lot of self-study and learning-by-doing

My valued cooperation partners - best teamwork

Andreas Eberl and team | SpaceNet AG

Andreas Eberl, Head of Technology at SpaceNet AG, and his wonderfully thoughtful team are my favorite partner for IT business solutions. In my customer projects, this includes above all web-based projects from websites based on Typo3 to mailing tools and customer-specific applications.

Advantages at SpaceNet AG: Everything from a single source, from concept to implementation to operation and support 7/24.

Data center and network access
Software development and web development
Project and service management

SpaceNet AG

Jan Krösche | Madmen Onlinemarketing GmbH

Jan Krösche and team |Madmen Onlinemarketing GmbH

I enjoy working hand in hand with Jan Krösche and the back-end team in the online marketing agency for our mutual customers. The aim of search engine optimization is to improve the visibility of your website on Google so that your potential customers discover you and your offer on the first places. Together we consult

on which pages better unique content is needed,
where and how valuable backlinks can be generated,
where any technical aspects of the website should be optimized.

Madmen Online Marketing GmbH

Sabine Linhorst | reduce UG

Simplexity Design with creativity, innovation and know-how.

UX Design Thinking | develop innovative ideas with creative approaches in a short time
UX Design Sprint | Validatable user stories and testable prototypes to improve products and services
Innovative Tools | e.g. masks as an analogy to personas and thus for target group definition

reducse UG

An inspiring cooperation

Brigitte Bauer | Consultant, Trainer, Coach

Brigitte Bauer, also both an engineer and management consultant, is my very valued business partner for our joint workshops under the brand label 'BBCH Ways to Success'. We inspire each other with thoughts, ideas as well as knowledge and experiences. In this way we develop new impulses and formats, e.g.

Workshop especially for women "Find your path to success with Ikigai"
Workshop for consultants "Create your decision-making basis in a volatile environment"
Workshop on "Reorientation in turbulent times"